Using Technology to Promote BudJoint

To find a company that solely uses technology to promote their company I went onto myspace. On my friends wall was an ad from a company called BudJoint. The ad is written from a customer’s point of view, and tells how he used to have a friend that would smoke with all the time until he got a job where he had to get drug tested every week. The friend then found about BudJoint, which sells legal weed that does not show up in drug tests. The ad further tells how now the two friends work together to sell this legal weed. The ad mentions the website, BudJoint.com, multiple times throughout the ad. This is a perfect example of a company using technology to promote their company, because clearly this sort of company doesn’t have much of a choice in where they advertise. Aside from the Internet, they may be able to promote it on late night television or certain magazines such as Hightimes, which is all about weed, but they wouldn’t be as effective. Through promoting on myspace the company can reach millions of people at any time. Promoting the company through myspace is also less expensive then promoting through TV or print ads. As well as this, myspace allows the company to reach their target audience because most people who use myspace regularly are probably between the ages of 16-25. People this age are more apt to buy something that seems as stupid as legal weed. Considering there is no such thing as marijuana that is legal and doesn’t show up on drug tests, whatever BudJoint is selling must seem pretty close to the real thing if people are buying it.