Using Technology to Promote BudJoint

To find a company that solely uses technology to promote their company I went onto myspace. On my friends wall was an ad from a company called BudJoint. The ad is written from a customer’s point of view, and tells how he used to have a friend that would smoke with all the time until he got a job where he had to get drug tested every week. The friend then found about BudJoint, which sells legal weed that does not show up in drug tests. The ad further tells how now the two friends work together to sell this legal weed. The ad mentions the website, BudJoint.com, multiple times throughout the ad. This is a perfect example of a company using technology to promote their company, because clearly this sort of company doesn’t have much of a choice in where they advertise. Aside from the Internet, they may be able to promote it on late night television or certain magazines such as Hightimes, which is all about weed, but they wouldn’t be as effective. Through promoting on myspace the company can reach millions of people at any time. Promoting the company through myspace is also less expensive then promoting through TV or print ads. As well as this, myspace allows the company to reach their target audience because most people who use myspace regularly are probably between the ages of 16-25. People this age are more apt to buy something that seems as stupid as legal weed. Considering there is no such thing as marijuana that is legal and doesn’t show up on drug tests, whatever BudJoint is selling must seem pretty close to the real thing if people are buying it.

Nick Hogan Blames Victim of his Drunk Driving for Injuries

Everyone heard about the car crash Nick Hogan, of the reality show “Hogan Knows Best,” was in over the summer. His friend John Graziano, a former marine, was in the car with him at the time, and has been in a coma due to serious injuries from the crash. Although the accident occurred August 26th, only now is Nick Hogan being prosecuted for his actions. Two days Nick was arrested and is being charged with felony reckless driving and underage drinking.
Nick and the rest of the Hogan family issued a statement to the public about the accident just yesterday. Instead of taking responsibility for Nick’s actions, the family stated that the reason for John Graziano’s injuries was due to the fact that he was not wearing a seatbelt and Nick was wearing his. As well as this, they are blaming the road conditions that night, saying the road was wet and that the accident was not due to speeding. This hard to believe considering Nick Hogan is known for street racing. The Hogan’s have claimed they want everyone to remember to wear their seatbelts. They claim they are going to get involved in public awareness to remind the public of this. Although it would be great if they actually did raise public awareness on this issue, it is no where near as important as raising public awareness of drinking and driving. The statement was clearly made to get the blame off Nick for the accident. There were no apologies made towards John Graziano or his family, although Nick was found to have alcohol in his system at the time of the accident. It is just horrible that the Hogan’s are blaming the innocent victim of a drunk driving and speeding accident for his own injuries.
For those who watch “Hogan Knows Best” they see how the Hogan’s react when the daughter goes on dates. They are so worried about Brooke having a boyfriend or going to a party, they allow Nick to get away with anything. They encourage his partying, as well as going out with girls, and are now allowing him to get away with drinking and driving. The Graziano family should sue the Hogan’s for the injuries their son has incurred. It is sad that Nick, who is not doing anything with his life but living off his parents and street racing for a hobby, has walked away from a sever accident and his friend, a former marine, has been in a coma for the past 3 months.


http://www.tmz.com/2007/11/07/hogan-john-should-have-been-wearing-a-seat-belt/
http://www.tmz.com/

Poor Writing

An example of an article that is poorly written is “Global Warming Solutions Backfire” by Kelly Zhou. In the first sentence you can find various errors in the writing. As we discussed in the lecture, there is no need to use big words that are unknown to most of the readers. The author of the article used words such as bemoaning, which means to express grief or disappointment. Regretting or mourning could have been used in place of this, and would have been clearer for the readers. In addition to this, the first sentence is 43 words long, opposed to the rule that sentences should be 17 words or less. Long sentences, as well as using big, unknown words, are unnecessary and do not allow for clear reading.
These problems arise throughout the whole article, with words such as sanctimonious and irrevocable, along with long, confusing sentences. This article was published in a high school newspaper. The audience therefore ranges from teenagers 14-18 years old. Considering it’s hard enough to get teenagers at this age to even read a newspaper, if an article is confusing and hard to read, there is no way a 16 year old is going to even attempt to read it. The first sentence of this article, which is long enough to be its own paragraph, would have many teenage readers put down the newspaper for good. The writer obviously did not think of its audience, and whom they were writing to. Although the content of the article, which is about the problem of global warming, is informative and includes many good arguments, the article is not targeted towards the right audience.

http://voice.paly.net/view_story.php?id=5821